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Learning Journal

Value Framework

1st September 2018

In this semester, I have used value framework in two subjects: Salon film, a traditional production house, and Lei Yue Mun Quarry, an abandoned land near the seafood market (the project of SD5018 Research and Analysis for Design).

The starting point is always the user. Matching the offerings to their needs and expectations and bringing pleasure and satisfaction, we enhance and create valuesduring the process. A good example of products changing users’ behavior is garbagesorting dustbin, which is non-rivalrous and non-excludable. It meets the users’motivation for dropping litters and environmental protection. Besides, it is sustainable and engaging interactions.

To enhance the organization value, Disneyland combined robot and dustbin to a talking trash can (picture 2), which was loved by kids. It matched the core value of the organization, which brought happiness to every visitor. People shared their experiences of talking to a dustbin in the theme park on the social media platforms, which attracted more people to come. Also, for the functional value, the dustbin could walk around which improved the cleaning effectiveness.

To create new value in the ecosystem and better solve the problems of garbage classification, there should be a long-term system with ongoing adaptation. All stakeholders should get value from it. Economically, companies and industries should make profits from the garbage classification, or they should get funding from the government. All users should have an awareness of the environment and get satisfaction by participating in recycling, which could be developed by education.

It is predictable that further achievement of value creation will bring benefits to the whole society and improve the quality of life for everyone.

Push the Talking Trash Can in the Disneyland


Source: Wikipedia

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