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Stakeholder Map

5th August 2018

I have met stakeholder map in the previous projects; it was neither a stranger nor a friend with me. In the subject, we learn how to make the most of stakeholder map and how to develop it to interpret value flow model through lectures, readings and case studies.

To collect all stakeholders’ information, we will research the industries, visitthe websites, interview with core stakeholders, and do the site visiting. Fieldwork is necessary for the research since we sometimes miss the details and entering the environment will remind us.

To put all stakeholders in the right positions, we will sort out them by their functions. Besides, all groups will be set into internal or external, in which way we can easier find their importance on the project. The impact level is influenced by thestakeholders’ power and interest. One of the challenges to define the relationship is the complexity of the stakeholders’ impact level. Ongoing desk researches andinterviews will help. For example, whose opinions is the most important for the chairs selection in the school of design. We can easily find the users are students and teachers, but who is the buyer? Is the buyer the decision maker? Is the budget matter? All the questions put forward should be solved during the research, then we can make the stakeholder map.

To better analyze, we usually simplify the connections when the relationships are clear. There is no doubt that usually, the initial stakeholder map is in a mass with many lines. The least important groups are obviously in the diagram, the one that is connected with few lines. Also, we can combine stakeholders with similar functions.

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