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Client, Customer, Consumer, and User

5th June 2018

We did the discussion about different roles that we would meet in a project. Lectures gave us an example of an innovative machine for children; it was interesting that in this case, users, buyers and decision makers could be different. To better distinguish them and find the target group, we should think about the questions: Do they use it? Do they purchase it? Do they need further assistance? Do we have a business relationship? Users are the item used in design progress. Diagram 2 shows the differences between client, customer, and consumer.

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